Creative Brief
An open or selected call for a creative response, concept, existing project, proposal or defined piece of work. Compensation, selection and rights should be clear before somebody submits.
Challenge
A funded call with published rules, a deadline, judging criteria and a defined reward pool.
Casting
Paid performance, appearance, voice, on-screen, on-stage or live roles. It may include a self-tape or other role-specific material.
Promo / Experiential
Paid live activation and campaign work, often with several role types, shifts, locations and rates.
Direct Invite
A private offer sent to named creatives for specific funded roles or places.
The format describes the work. Public, Closed or Direct describes who can see or receive it.